When I started my business, I didn’t have a big audience, impressive credentials, or a viral moment. What I had was a deep belief in my work, and the uncomfortable realization that belief alone doesn’t build visibility. Authority isn’t just about being the loudest in the room. It’s about being consistently visible, valuable, and trusted. […]
We didn’t set out to start a clothing company—we simply saw a need that wouldn’t go away. My twin sister and I grew up believing that clothes should make you feel like yourself. Comfortable, confident, and ready to take on the day. But when we looked around at what was available for people with disabilities—especially […]
Launching a business can be a challenge under the best of circumstances. You have more ideas than time, and you’re eager to just get rolling – but you have to get noticed first. Overnight success happens, but it’s pretty rare. It takes time to build connections and earn your audience. Fortunately, you don’t need a […]
Rachel Arbuckle of 2000 Paces Photo Organizing photo by Kristin Bradford The Moment Everything Shifted It was 2014, and wildfires tore through San Diego County. I had minutes to evacuate. I remember standing in the middle of my home, heart racing, trying to decide what to grab. Without thinking, I reached for the photos. But, […]
As a business owner, you’ve probably noticed that everyone has advice they can’t wait to share. Family, friends, Instagram gurus, even strangers at birthday parties — all seem to hold the key to your success. With so many voices offering their version of the truth, it can start to feel like there’s a template to […]
There’s a quiet revolution happening in marketing—and it’s led by women who are done shouting to be heard. You’ve likely felt it too. The discomfort when writing sales emails that feel too pushy. The resistance to the bro-marketing tactics that make you question your integrity. The fatigue of trying to “stand out” when it all […]
For the girlies who hear “M&A” and immediately tune out, hold up. You don’t have to be a finance bro or private equity partner to buy or sell a business. M&A just means mergers and acquisitions. That’s it. A fancy term for when someone sells, buys, or restructures a company. This world might seem exclusive, […]
Even before Cashmere Hair came to life, I knew right away that I wanted to make my own empire. I’m proud to say I’ve achieved my dream. Even better, I built my empire by women, for women, to support women. We take pride in our commitment to empowering women through beauty and confidence. From a […]
Opinions expressed are those of our guest contributor. This is not financial advice, and is for informational purposes only. CFOs have usually been viewed as the guardians of financial stability. The most common tasks that they handle are risk management, cost-cutting, and bottom-line protection. However, these days, the financial world is undergoing a major transformation. […]
You shift directions. You sharpen your messaging. You outgrow things that used to fit perfectly. All of that is normal. Healthy, even. But in the process of adapting and evolving, we can fall into the trap of treating every change as a reinvention. 🔹 A slightly tweaked service? Suddenly it’s a signature method. 🔹 A new logo or […]
